Diraya

Ottawa, Ontario K2S 0M3, CA

Linkedin

contact@diraya.ca

Privacy Policy

Effective Date: November 1, 2022

 

 

WELCOME

This Privacy Policy describes how Diraya Inc. (“Diraya,” “we,” “our,” or “us”) collects, uses, and shares Personal Information through our website at www.diraya.ca and through our services (the “Site”). The protection of data for our users, customers, and the visitors of our customers’ sites is important to us. It is a critical part of our operations, our products, and our services.

WHO WE ARE AND WHAT WE DO

Diraya Inc. (“Diraya”) operates a Site at www.diraya.ca, where it describes its products, services, and operations. From the www.diraya.ca Site, through special access reserved for registered individuals, Diraya provides a web-based online advertising management platform that contains analytics applications (“Tool”). The Tool helps customers of Diraya (“Customers”) analyze the traffic patterns on their websites, so they can optimize their advertising spending and improve their sales resulting from online searches and browsing.

The Tool is used to analyze how individuals (“Visitors” or “you”) arrive on a webpage offered by a Customer, what they do after they land on that page, or how they engage with the advertising campaigns being displayed on their computer, smartphone, tablet, or other device (“Device”) when they use the Customer’s site or click on advertisements for Customer products or services placed on third-party sites.

WHAT INFORMATION WE COLLECT AND HOW

We collect Personal Information in various ways:

  • When You Provide Information to Us: We receive and store any Personal Information that users enter on our Site or otherwise provide to us. For example, when you fill out a form to request information, you may be asked to provide your first and last name, telephone number, postal and/or email addresses. We may also request other information about your needs or interests. You have the right not to provide such information.
  • If You Become a Registered User: We require users to submit contact information if they wish to sign up for a free trial of the Subscription Services, download materials such as white papers, receive our newsletter or other information, or participate in a promotion. In this case, the user becomes a “Registered User.”
  • If You Subscribe to the Diraya Inc. Professional Edition: We collect contact information such as name, title, phone number, and email address from individuals who subscribe to the Diraya Inc. Professional Edition. While payment information is also required, this information is passed directly to our service provider, which sends us only confirmation of the payment.
  • If You Are a Business User: We may collect contact information such as name, title, phone number, and email address of Business Users who access any of the Diraya Inc. Services.
  • If You Contact Us: We may keep a record of your contact information and correspondence, the purpose of your contacting us, and our interaction with you if you contact us for any purpose.
  • If You Visit Our Site: We collect information about your device. This information is automatically provided by your browser and may include device information (type of device, operating system version, unique device identifier, browser type and version, and mobile network information) or log information (IP address, screen resolution, and referring domain). We may also collect information through cookies and other technologies, such as details about a user’s online activity, the web pages visited, the search terms used, and any links or advertisements on which the user clicks.
  • If You Visit Our Customers’ Sites: If our customer uses Diraya Tracker, we automatically collect information about your visit to that Customer’s site for the purpose of analyzing which online advertising placed by our Customer produced business value for our Customer, and how you reached specific pages of our Customer’s site.
  • When You Meet Us at Events: We may collect your contact details, record your questions or requests about our products or services, information about your background or your company, and how we followed up if you visit our booth at a trade show, meet with our representatives at a networking event, or participate in a survey or promotion. We assume that if you come to visit with us and provide us with your contact information, it is with the intent that we communicate with you about our products or services.
  • Other Sources: We also may obtain Personal Information from affiliated entities, business partners, publicly available databases, and other independent third-party sources. This information is added to our contact database for marketing and sales purposes or combined with other information that we have collected or obtained otherwise. This may include phone number, email address, title, or company. We may also obtain credit checks from credit reporting agencies or similar information for use in making credit decisions.

Diraya Inc. uses its own technology and other methods to analyze the use of its own Site(s) by its own visitors. To this end, Diraya Inc. relies on information collected from cookies and tags. Our practices regarding cookies on the Diraya Inc. Site are explained in the Diraya Inc. Cookie Disclosure for Website and Communications.

COOKIES AND OTHER TECHNOLOGIES

We use cookies and other technologies as described below to gather information about the users of our Site and the recipients or readers of our communications to understand what information is or might be of interest to them. All Personal Information collected through cookies is processed in accordance with this Privacy Policy.

Some cookies are managed by us, and others by our service providers. These cookies are used for a variety of purposes:

  • Essential Cookies: Some cookies enable services that you have specifically requested, such as helping you register for a free trial of our Diraya Inc. Services.
  • Preference Cookies: Other cookies are used to remember the choices you made (for example, font size or preferred language) to make it easier for you to use our Site when you return.
  • Analytical Cookies: These cookies collect information about how users interact with our Site, such as which pages they visit most often or how long they stay on a particular page.
  • Targeting Cookies: Other cookies collect information about your perceived interest in our products so that we can arrange for advertisements about these products or services to display on other sites you visit on the Internet. This way, the advertisements you see are more relevant to you.

HOW TO CONTROL AND MANAGE COOKIES

Please remember that:

  • Since cookies are browser-specific, changing the settings on one browser will not change the setting in another browser or on another Device.
  • If you block all cookies, you may not be able to access some of the content offered on the sites you visit that rely on that cookie as a way to identify your browser as a permitted user of certain content.

To learn more about cookies and tags, please visit our Diraya Inc. Cookie Disclosure for Website and Communications.

If you have any other questions about cookies and other technologies, please visit http://www.allaboutcookies.org/ or http://networkadvertising.org/ or contact us as indicated in the “How to Contact Us” section below.

HOW WE USE PERSONAL INFORMATION

Our primary goal in collecting Personal Information is to better understand the individuals interested in our products or services so that we can respond more efficiently and effectively to their questions and inquiries, and market our products and services to them. The more we know about your goals and interests related to Diraya Inc.’s products and services, the better we can communicate with you, anticipate your needs, and engage with you in a productive and enjoyable manner. This interaction may occur in several different ways:

  • All Users: We use Personal Information to provide our users with access to the public areas of our Site and information about our products and services. We may also use Personal Information about our users to communicate with them, respond to their questions, or as otherwise described at the point of collection.
  • Registered Users: We may also use Personal Information about Registered Users to communicate with them about new developments, products, services, promotions, events, and opportunities that might be of interest to them.
  • Business Users: We use Personal Information about Business Users to establish or maintain business relationships with them.
  • Diraya Inc. Services: We use information about Visitors to our Customers’ websites to help our Customers determine the value and effectiveness of their advertising efforts or their use of the Diraya Inc. Services and the relationship between the Visitors’ behavior and the performance of their advertising.
  • Improvement of the Diraya Inc. Services: We use aggregate information about Visitors, the devices they use, their browsing patterns, and their feedback to make ongoing improvements to the Diraya Inc. Services, including our products and services.

DISCLOSURES AND SHARING

  • General Rule: We will not sell, share, rent, or disclose your Personal Information in a way that is inconsistent with this Privacy Policy.
  • Business Transfers: In the event that Diraya Inc. is involved in a transaction such as a merger, corporate sale, consolidation, liquidation, or sale of assets, we may transfer or assign your Personal Information as part of that transaction. We will, however, request that our assignees and successors treat your Personal Information in accordance with this Privacy Policy.
  • Legal Obligations: We may disclose Personal Information about you if required by law or based on our good-faith belief that such action is necessary to conform to legal requirements, respond to subpoenas or legal processes, protect and defend our rights, or protect the safety or interests of our Customers or others.
  • Service Providers: We may engage third-party service providers to perform services on our behalf. We require these service providers to treat your Personal Information as strictly confidential and to use it solely to perform the services we have requested from them.
  • Other Purposes: We may disclose Personal Information for any other purpose for which we have obtained your consent.

THIRD-PARTY ADVERTISING AND ANALYTICS PROVIDERS

Diraya Inc. works with third-party service providers that collect data about your interaction with our Site, including the pages you visit, the links you click, and the searches you conduct. These providers use cookies and similar technologies to help us analyze and provide us with reports about how our Site is used and how it performs. They may also use cookies and other tracking technologies to help serve you advertisements tailored to your interests when you visit our Site or other websites. You can opt out of third-party tracking by following the instructions in the “How to Control and Manage Cookies” section above.

PROTECTION OF PERSONAL INFORMATION

We are committed to protecting the privacy of the Personal Information you share with us. To that end, we maintain physical, electronic, and procedural safeguards designed to protect your Personal Information from unauthorized access, use, or disclosure. These safeguards include, but are not limited to, encryption, firewalls, and secure server software.

YOUR CHOICES

You have choices regarding the collection, use, and disclosure of your Personal Information:

  • Opt-Out of Marketing Communications: If you do not wish to receive marketing communications from us, you can opt out by following the unsubscribe instructions in any email or by contacting us directly.
  • Access and Update Your Personal Information: You have the right to request access to or correction of your Personal Information. You may also request that we delete your Personal Information. To do so, please contact us using the information provided in the “How to Contact Us” section below.

CHILDREN’S PRIVACY

Diraya Inc. does not knowingly collect or solicit Personal Information from children under the age of 13. If we learn that we have inadvertently collected Personal Information from a child under 13, we will promptly delete that information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. If we make changes to this Privacy Policy, we will post the updated Privacy Policy on our Site and update the “Effective Date” at the top of this document. We encourage you to review this Privacy Policy periodically to stay informed about our information practices.

HOW TO CONTACT US

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Diraya Inc.
Sedgebrook Way, Stittsville, K2S 0M3, Ottawa, Ontario, Canada
Phone: +1-613-601-1526
Email: support@diraya.ca